Statistical precision built for market research teams

Statistical Precision
Guaranteed.

Same data + same spec = same results. Every time. No prompt variability. No hallucinated statistics. Professional Excel deliverables with significance testing in seconds.

Claude analyzes. InsightGenius certifies. Use AI to explore your data. Use InsightGenius when the numbers need to be right.

Try it free — upload your file Connect to Claude AI
check_circle No signup required
history_toggle_off Files expire 30 min after last use
credit_card_off No credit card needed
grid_on Market_Research_Export.xlsx
A B C
NET: Top 2 Box 84% BC 62% 58%
Extremely Satisfied 45% B 31% 28%
Somewhat Satisfied 39% 31% 30%
Base (n) 500 485 512

Works with your existing tools

Claude
n8n.io
Make
Zapier
Microsoft Excel
IBM SPSS

Four ways to work with your data

upload_file No signup required

Quick Analysis — Web UI

Upload a file and get instant crosstabs. Perfect for one-off research tasks and fast prototyping.

Upload a file arrow_forward
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★ New MCP Server

Conversational — Claude AI

Chat with your datasets directly in Claude. Ask "What's the key driver of satisfaction for Gen Z?" and get a crosstab back.

Show me the top 2 box satisfaction by gender.

Analysis generated:

Male: 62%
Female: 71% (A)
Connect to Claude arrow_forward
receipt_long From $3 per workbook

Full Workbook — Pay per Use

Your whole file, no respondent cap: the complete crosstab workbook with banners, nets and significance letters. Runs on Apify, so you pay per delivered workbook with no subscription. Runs on the built-in sample survey are free.

Run it on Apify arrow_forward
api For agencies

Automation — API & Workflows

Integrate statistical testing into your automated pipelines via Zapier, Make or n8n (through Apify), or direct REST API calls with an API key (on request).

View API Docs arrow_forward

Client-ready Excel
in one click

  • analytics

    Significance Testing

    Automated column comparisons with red significance letters (A, B, C) standard in MR industry.

  • auto_awesome

    Smart Detection

    We automatically detect scale questions, multiple response sets, and demographics.

  • table_view

    Professional Format

    No messy formatting. Clean headers, bolded nets, and clear base rows ready for presentation.

Category
A
B
C
NET: High Intent
78% C
64%
59%
Mean Score
4.2 BC
3.8
3.7
Unweighted Base
1,200
1,150
1,180

"Can't Claude already do this?"

Yes, Claude can analyze your data. But there's a critical difference between exploring data and delivering certified results.

Claude / ChatGPT (LLM-based)

  • close Same prompt, different results each time
  • close Can hallucinate statistics or round incorrectly
  • close No industry-standard sig letters (A/B/C)
  • close Outputs text tables, not client-ready Excel
  • close Doesn't understand MRS or grid batteries
  • close Results depend on who writes the prompt

InsightGenius (deterministic engine)

  • check_circle Same input = same output. Always.
  • check_circle Zero hallucinations — pure statistical computation
  • check_circle Industry-standard sig letters (A/B/C/D)
  • check_circle Publication-ready Excel with formatting
  • check_circle Auto-detects MRS, grids, scales, nets
  • check_circle Results independent of the analyst

Use Claude to explore and ask questions. Use InsightGenius to produce the deliverable your client signs off on.

table_chart

Crosstabs

view_column

Multiple Banners

add_box

Nets

calculate

Means

group_work

MRS Groups

grid_view

Grid/Battery

psychology

Auto-Analyze

balance

Weight Support

scatter_plot

Correlation

functions

ANOVA

compare_arrows

Gap Analysis

terminal

MCP + API

Automate your research pipeline

Claude can't run on a schedule. InsightGenius can. Connect it to n8n, Make, or Zapier and process studies while you sleep.

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Weekly auto-reports

Gmail receives .sav from field team every Monday. n8n uploads to InsightGenius, generates Excel with sig testing, emails it to the client. Zero human intervention.

n8n Gmail Auto-Analyze
cloud_upload arrow_forward table_chart arrow_forward chat

Google Drive to Slack

When a researcher uploads a .sav to the shared Drive folder, Make.com triggers crosstab generation and posts the Excel link to your team's Slack channel.

Make Google Drive Slack
quiz arrow_forward analytics arrow_forward dashboard

Qualtrics to dashboard

Qualtrics survey closes. Zapier exports the data, sends it to InsightGenius for sig testing, and updates a Google Sheet that feeds your live dashboard.

Zapier Qualtrics Google Sheets
web arrow_forward analytics arrow_forward download

White-label in your portal

Your client uploads a file on your branded portal. Your backend calls POST /v1/tabulate. Client downloads the Excel with your branding. They never see InsightGenius.

REST API Your Backend White-label

All pipelines use the same deterministic engine. Same data in = same results out, whether it's Monday or Friday, your junior analyst or your director.

Transparent Pricing

Free

$0

Try the engine in the web version or from Claude. No signup.

  • check Tabulations use the first 100 respondents (noted on every sheet)
  • check Significance letters, nets, multi-response and grids
  • check Claude connector (MCP), files up to 5 MB
  • check 10 requests per minute
Start Free
No subscription

Pay per workbook

From $3

The full workbook for your whole file, billed by respondent count through Apify.

  • check $3 up to 1,000 · $6 up to 5,000 · $12 up to 20,000 · $20 above
  • check Charged only when the workbook is delivered
  • check Automatic book or your own spec (banners, nets, weight)
  • check Runs from n8n, Make, Zapier or the Apify API
Run it on Apify

Teams & API

Contact us

For agencies that need API keys, volume or custom rules.

  • check API keys for the REST API and the Claude connector (MCP)
  • check Higher limits for recurring studies
  • check Custom statistical rules and deliverables
Contact Us

Market Comparison

SPSS Statistics: $99/mo per seat
WinCross: $3,000-5,000/year
InsightGenius: free tier, then from $3 per workbook.

Explore the Insight Genius suite

    The Market Landscape

    Feature InsightGenius Claude/GPT SPSS WinCross Displayr
    Deterministic Results check_circle No Yes Yes Yes
    Sig Letters (A/B/C) check_circle No Complex Yes Yes
    Client-Ready Excel check_circle No Manual Yes Partial
    AI Integration check_circle Native No No Limited
    API / Automation check_circle No Legacy No Partial
    Price From $0 $20/mo $99/mo $3-5K/yr $175/mo

    Frequently Asked Questions

    Do I need to install SPSS to use this? expand_more

    No. InsightGenius reads .sav, .zsav, .csv, and .xlsx files natively. You don't need any local software installed. Everything happens in the cloud or via our API.

    Is my data safe? expand_more

    Security is our priority. Uploaded files expire 30 minutes after their last use, and download links expire shortly after they are created. All traffic is encrypted in transit (HTTPS). The numbers come from a deterministic statistics engine, never from an AI model.

    How does the Claude integration work? expand_more

    We provide a Model Context Protocol (MCP) server. You can add it to your Claude Desktop or Projects. Claude then calls InsightGenius's engine to perform statistical tests on your behalf.

    Can I automate this with Zapier? expand_more

    Yes. The pay-per-workbook version runs on Apify, which connects to Zapier, Make and n8n, or you can call it from your own code with the Apify API. Agencies that need direct REST API keys can contact us.

    What statistical tests are supported? expand_more

    We support independent t-tests for means and z-tests for proportions at 90%, 95% or 99% confidence, with a Bonferroni correction for the column-letter comparisons. We also handle ANOVA and correlation analysis.

    How does pay per workbook work? expand_more

    You upload your .sav to the SPSS Tabulator on Apify and get the full Excel workbook. The price depends on the number of respondents in your file ($3 up to 1,000, $6 up to 5,000, $12 up to 20,000, $20 above), and you are only charged if the workbook is delivered. Runs on the built-in sample survey are free.

    How do you compare to Displayr? expand_more

    Displayr is a great full-stack dashboard tool. InsightGenius is built for "interstitial" workflows—the quick analysis you need to do inside your existing tools like Claude or Excel, without moving your whole project to a new platform.

    Your first analysis is free.
    No signup required.

    Same data. Same spec. Same results. Every time. Get the Excel your client expects, not a Python script.

    Start analyzing